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Hamleys of London is quite unlike any other toy shop. Over the squeaking, bleeping, whizzing and chiming of toys, you hear children laughing excitedly as they goggle at the sheer choice over our seven floors of toys and games.

Where else would you find people in costume welcoming you in to a store where you’ll see more toys than ever before, products being demonstrated and have the opportunity to play with them and get involved?

It is our theatrical nature that makes us so different to other toy retailers. And our award winning store interiors provide a beautiful backdrop to the show that we put on every day.

Come and see us at 118-196 Regent Street,* London to see how you can use your SayShopping vouchers.

*Please note SayShopping Pass can only be redeemed in store.